Sean ‘Diddy’ Combs Returns To Music Business With Motown-Backed ‘Love Records’

Sean “Diddy” Combs, who ruled the rap world in the 90s and early 2000s, is returning to the tunes scene with his individual new music label, Appreciate Records.

Combs, alias Appreciate, started the R&B-targeted Appreciate Information with the aid of the vintage label Motown.

Really like Data will be “committed to R&B music and will launch singles and collaborative projects from a collective of planet-class artists, producers and songwriters,” the “I Need A Female” rapper and producer said in a assertion, ET claimed.

“Music has normally been my very first love, Love Records is the upcoming chapter, is about having back again to the really like and building the most effective songs of my life,” he extra. “For the label, I am concentrated on building timeless R&B new music with the next era of artists and producers. Motown is the great associate for my album and I’m fired up to include to its legacy.”

Combs also signed a just one-time album deal with Motown Data and will release a musical project under Like Information this summer months.

Motown CEO and chairperson Ethiopia Habtemariam stated the partnership is a “significant instant for Motown.”

“Diddy is just one of this century’s most crucial voices in music and lifestyle To be a section of his up coming evolution and album is nothing at all brief of monumental,” she included.

Combs will continue to oversee his lengthy-operating tunes label, Bad Boy Leisure, though doing work on his new record.

Combs was 1 of the most successful producers and musicians in the 1990s and have worked alongside significant names such as Mary J. Blige, the late Infamous B.I.G., Mariah Carey, Jennifer Lopez, Boyz II Males, Britney Spears, Kanye West, Faith Evans, Mase and Craig Mack. Aside from tunes, he is also an entrepreneur operating for makes in fashion, television and liquor. He also appeared in a selection of movies these kinds of as “A Raisin in the Solar” and “Get Him to the Greek.”

Combs is established to host the 2022 Billboard Songs Awards (BBMA) at the MGM Grand Garden Arena in Las Vegas coming Sunday. The “I will be Missing You” rapper is also an government producer for the celebration.

Sean John Combs, also known by his stage identify Diddy, performs onstage through Shaq’s Exciting House on Jan. 31, 2020 in Miami. Photograph: Jason Koerner/Getty Photos