The internet has revolutionized the managing and marketing of many studios and dance studios are no exception. Previous methods of enticing new dance students were usually done through mass marketing in newspapers, dance publications, and word of mouth. Today, marketing on the internet is an integral part of making your dance studio a successful one.
When you begin marketing a dance studio on the internet, the first thing to do is to get your studio mentioned throughout the web as often as possible. There are a variety of sites that feature information and reviews on dance studios, these sites are general free of charge and a great opportunity for advertising for your studio for nothing or next to nothing.
In addition to these sites, your studio should definitely have its own web page as well. This page should feature your studio’s accomplishments, class descriptions, and times and cost if possible. This will require a domain name and hosting, both of which are easily available and inexpensive. Finding a web designer to design a fabulous page that is both eye-catching and easy to use is also important. However, design fees can be expensive depending on the degree of difficulty. Burt, the cost may be worth it as this will be the cornerstone of your dance studio marketing plan.
Obviously the primary goal of dance marketing is attracting new students to attend your studio. For the majority of new students they will be at a beginner level, since most dancers begin training from that point. So make certain that you provide focused attention on classes that you offer at this level. Give information about what types of classes you offer whether they be ballet, tap, jazz or combo classes. Also provide information about equipment requirements and costs, try to be as thorough as possible in answering questions that might arise for new dancers.
Also be aware that dancers in search of a new studio might be looking online for the right option. Tailor your site to appeal to those visitors, too. Mention your competitive program frequently. Also, provide information about the awards and recognition that your program has won nationally and regionally. Make sure that you target your dance studio marketing toward recreational dancers as well, though.
These days, online dance studio marketing is absolutely necessary. For your business to grow and increase its enrollment, you must have your studio’s name spread across the web for maximum exposure. Highlighting your studio’s strengths online will certainly bring more dancers to your studio.