April 18, 2024


Arts Fanatics

Acne Studios launches the Musubi campaign by Talia Chetrit in a special installation at Floragatan 13


Zits Studios introduces a new interpretation of the iconic Pimples Studios Musubi bag, courtesy of the American artist Talia Chetrit. Released 7 July 2022 with a unique set up on the entrance and inside Floragatan 13,

Acne breakouts Studios HQ in Stockholm, the marketing campaign contains an intimate photographic collection captured completely on male dancers’ bodies.

Resourceful Director Jonny Johansson enlisted Chetrit, who photographed actor Juliette Lewis for the SS18 marketing campaign, to collaborate on this most current venture. “I have extensive admired the get the job done of Talia Chetrit due to the fact she treats all the things in a singular, quite individual way. This undertaking was her concept fully – we just despatched her some bags to photograph as she wished,” he claims.

The Washington-born, New York-based mostly artist’s work usually explores themes of intimacy, domesticity and sexuality, concentrating on the overlap of fiction and nonfiction via the self-discipline and mechanisms of pictures. In this sequence, Chetrit turns the gaze on the male nude and the powerful, muscular bodies of two male dancers, which she selected mainly because they resembled the figurative features in the luggage.

The ensuing visuals, captured on Chetrit’s favoured Nikon 35mm movie digicam, investigate contrasts in tactility and materiality – most notably pores and skin and leather – to provocative outcome.

The emblematic Acne breakouts Studios Musubi bag is characterised by a twisted knot motif, which takes inspiration from the classic Japanese obi sash, and is crafted in Italy from 100% cow leather. It will come in four dimensions: maxi, midi, mini and micro. Spring/Summer time 2022, comes in two new styles: a Musubi micro tote bag and a Musubi shoulder bag.


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